Social Media Icons photo by Fancycrave ( fancycrave) on Unsplash
Social Media Icons photo by Fancycrave ( fancycrave) on Unsplash

Social media has become a vital part of online marketing. No matter how big or small a company is, they are all scrambling to get themselves on Facebook, Twitter, or Instagram so that they can fully reach out to their target consumers.

Indeed, every brand is kicking up their online campaigns to better connect with their audience and potential customers, so it may feel a bit intimidating for small business to market their own brand in social media and not get drowned out by competitors. But even if you haven’t fully optimized your presence online, take this opportunity to smartly plan out a solid social media strategy. But first, you need to lay the groundwork:

Focus on the right network

You may have your social media pages ready but did you choose the right ones to put the most effort into? There are a variety of online channels with billions of active users and you may think that these users are all potential consumers. That’s the first roadblock right there. You have to be very specific on your target audience and research on which channel they are most likely on.

Identify your Target Market

A common mistake made by business owners is that they identify “everyone who is online” as their target audience. There is a purpose behind outlining your target market because you will need it to identify what brand tone you will use and the content you produce to effectively attract, communicate, and gain their attention.

Building the Content Strategy

Once you have significant data about your audience, it’s essential to have a content strategy. This includes setting up the following:

– Editorial Calendar

– Posting Schedules

– Which Channel is Primary and Secondary

– Type of Content that will be published

This allows you to fine-tune things for all the content you will be publishing on multiple channels. Once you’ve build up the foundation to your channel and have published relevant content for your audience consumption, you can now apply your Ad strategy to keep up with other brands marketing their own content.

Ad Strategy and more

Ads are very helpful to make your presence known so don’t get scared about implementing one because it actually lets you be more creative on how to express your branding. Aside from ads, you can also benefit from Influencer marketing where you can have quality accounts with good following promote your brand, which is also very common in social media campaigns.

Share your website

Just because you’re optimising your social media channels doesn’t mean you shouldn’t keep marketing your website. In fact, if you post content from your website constantly, it will build trust and credibility. Consumers know that to find more information about your brand and what your offer, they should be going to your website. So if you neglect that part of your online marketing because your main focus has just been social media, you’re bound to lose traction.

Before you execute any of these strategies, make sure that your branding remains unique. Make a domain name search today and see whether other websites have used your brand name as their domain but with a different extension. The last thing you want is to be associated with sketchy pages with suspicious activity.