Every time we launch a video game, we give little thought to how much work has gone into this product. It is also unlikely that we are separating art from the engine, gameplay from the user interface, and so on. We evaluate the whole product and decide whether it is successful in terms of overall harmony.

Game art is actually what the game looks like. This is its main visualization part, what we see in the game world. The possibilities of graphics are increasing every year, presenting players with more and more impressive projects. Today we are going to talk a little more about game art services and the role of an artist in-game art production.

Game Art Concept

Everything that we see on the screen, starting the game – characters, environments, objects, cars, animals – all this is game art. Depending on whether it is a two-dimensional or three-dimensional product, the art appears, respectively, in a flat or three-dimensional form. The flat view is, for example, classic platformers, puzzles, strategies, and others. The volumetric view is modern shooters, action-adventure, Metroidvania, etc. Genres can be mixed, but usually, they are still found in approximately the same division as we indicated.

If the artists weren’t doing game art, we wouldn’t be playing the game. There would be only a bare code that only programmers could admire. Designers who work as a bridge between programmers and artists would also not have the opportunity to show their talents. Therefore, the visual aspect is key to any entertainment product. Since a lot of visual materials are needed for the game, they often become the subject of game art outsource, being transferred to external teams.

Who Can Become a Game Artist

The video games industry has become even more interesting and desirable in light of recent events. People who work in this area did not lose their jobs, but, on the contrary, received even more opportunities to realize their potential. Therefore, many people ask the question: what does it take to become a game artist?

Well-known art outsourcing studios, of course, employ only experienced professionals. Smaller companies may well accept for an internship a person who is just taking the first steps in the game art. So it’s not worth worrying about wasting time learning and not being taken to work.

When it comes to learning, the possibilities are endless. An artist does not need any higher education diplomas. The main thing is to be able to draw and want to do it for video games. The Internet is full of lessons, tutorials, and lectures on various art software. So you will not be left without training materials.

Good imagination and teamwork are important qualities of a good artist.

The first is necessary because often artists can get an ambiguous task such as making a character more masculine. They decide how to do this on their own, so they need to be able to work without a step-by-step algorithm.

The second is important because artists never work in isolation. First, they get the concepts from the specialists working in the first stages. After that, they create their sketches, which later become models and animations. Also, communication with the developers is important, which actually makes the game interactive.

At the same time, it is necessary to keep in mind the possible disadvantages of such work. The artist spends all his or her time at the computer: all drawings are made in digital format. People who can’t stand sedentary work are unlikely to be able to go into this field. Also, the artist must have a huge amount of patience. A single drawing can often take days to complete, including shaping, reworking, and supplementing. If you are not ready for this, then this job is not for you.


The most beautiful thing in-game art is the opportunity to transfer your most daring and fantastic ideas into the virtual world. However, one should also not forget about technical limitations and some genre traditions that invariably accompany the creation of any entertainment project. If you are looking for a 3D animation company that knows how to strike a balance between creativity, trends, traditions, and the wishes of the client, then you need to pay attention to the studios that have a large portfolio and comprehensive reviews from previous clients. This information will help you make your final choice.