Follow these suggestions to improve your search engine optimization (SEO) and see your site rise to the top of the results like WebsitedesignerCharleston. Search.
1. Publish relevant and authoritative content
Authoritative and quality content is the number one driver of your search engine rankings, and nothing can replace quality content quality – this is especially true when you are doing SEO marketing. Quality content created specifically for users is intended to increase website traffic, helping to improve your website’s authority and relevance. Hone your web writing skills and present yourself as an authority on the topic you’re writing about.
Keywords Identify and target a specific keyword phrase for each authoritative content page on your site. Think about how your readers might search that particular page with search terms like:
- Online Master’s in Engineering Management
- What is Biomedical Engineering?
- Educational Resources Title IX
- Photographing the Northern Lights
- How do I apply for a scholarship?
- What is the FAFSA deadline?
- What is the difference between engineering and engineering technology?
Multiple Keyword Phrases
It is very difficult for a website to rank in search engines for multiple keyword phrases unless the terms are very similar. A single page can rank “biomedical engineering jobs” and “biomedical engineering careers.” Ranking “student problems” and “student principals” or “sexist” and “violence reporting procedures” with a single page is unlikely.
If you want to rank for multiple keyword phrases with your website, you’ll need to create a separate website for each keyword phrase you’re targeting.
Set keywords
When your keywords are selected for a certain page, consider the following questions:
1. Can I use all or part of a keyword phrase in the page URL (using keywords in the directory)?
2. Can I use all or part of the keyword phrase in the page title?
3. Can I use part or all of my keyword phrases in the page title and subtitles?
Answering yes to these questions can improve your search engine rankings. Be natural and friendly, though. For example, you don’t want the word “engineering” to appear three or more times in the URL or the phrase Northern Lights to be repeated in the page title and in every headline. Readability and usability always prioritize search engine optimization.
Content
Aside from page URLs, titles, and titles, content has the biggest impact on search engine rankings. Repeat your keyword several times on the page, once or twice in the opening and closing paragraphs, and two to four more times throughout the rest of the content. Bossy. Create strategic links to relevant sources and additional information on your organization’s general website and other useful websites.
Remember to use bold, italic (especially H1), and other emphasis tags to highlight these key phrases, but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good text for SEO. The best pages are written for users, not search engines. Learn more about SEO marketing to help you find new content opportunities.
2. Update your content regularly
You’ve probably noticed that we put a lot of emphasis on content. Search engines do that too. Regularly updated content is considered one of the best indicators of a site’s relevance, so make sure to keep it up to date. Check your content on a set schedule (e.g., every six months) and update as needed.
Blogging
Writing supplemental, keyword-rich content on your department’s news blog can also improve your search engine rankings. Blog posts can even be shorter updates on the specific topics you’re targeting. Link your CMS sites and blog posts to help provide readers with better visuals or additional information on the topic.
3. Metadata
When designing your website, each page contains a space between <head> tags to insert metadata or information about your page’s content. If you have a CMS site that was originally created by the UMC Web team, this data will be pre-populated for you. However, it is important that you review and update the metadata as your site evolves over time.
Heading metadata
Heading metadata is responsible for the page title displayed at the top of the browser window and as a title in search engine results. These are the most important metadata of your page.
For those with CMS websites, the web team has developed an automated system to generate a meta title for each site based on your page title. This adds to the importance of using well-thought-out keyword phrase-rich page titles.
Description metadata
Description metadata is a text description that a browser can use in search results on your page. Think of it as your website’s storefront, a concise and compelling description of the content on it, with the goal of drawing people in. A good meta description will usually contain two full sentences. Search engines don’t always use your meta description, but it’s important to give them the option.
Keyword metadata
Keyword metadata is rarely used for search engine rankings. However, you should know your keyword phrases, so it doesn’t hurt to add them to your keyword metadata. You will want to include a range of phrases. As a general rule, try to write between 3-7 sentences, with each sentence consisting of 1-4 words. A good example is a “computer science degree.”
4. Have a Site Worth Linking
An authoritative, unbiased, content-rich site that helps visitors learn more about what they’re interested in is more likely to attract links from pages to other websites, helping to improve your search engine optimization.
Improve your authority and credibility by adding links in the relevant text. Instead of “click here” links, try writing the name of the destination. “Click here” has no search engine value other than the URL attached, while the “Michigan Tech Enterprise Program” is keyword-rich and will improve your search engine rankings as well as your rankings. The page you are linking to. Always use descriptive links when linking keywords. Not only does this improve search engine optimization, but it adds value to your readers, including those with disabilities or those using screen readers.
5. Use alt tags
Always describe your images and videos with alt tags or other text descriptions. They allow search engines to locate your page, which is important, especially for people using text-based browsers or screen readers.
