Today social media marketing is a fundamental part of the business. Facebook will allow you to connect your business with your customers and with the rest of the world. If you make a mistake quickly, your followers will notice that. Because of this, it is important to keep your page active and up to date.
In this post, I will share you some of the most effective ways to keep your business followers attentive and entertaining, and also how to get more interactions or “likes.”
Get involved with your followers
The worst thing a company can do on its Facebook page is to have it inactive, without offering anything to its followers. Users usually notice this quickly, and if you do not “connect” with them quickly, they will go elsewhere.
Being active with your customers is a good start; if users ask a question, try to respond as quickly as possible. If there is a complaint or problem, strive to give the user a quick solution. Positive comment on your page can become good for your business if you know how to deal with it.
Keep them entertained
It is important to remember that you should not make continuous publications about the benefits of your company. Users want more than that, and your Facebook page should not turn it into a channel where you only put your products, promotions, etc.
Users also like to receive information that is relevant to them. Try different publications until you click on what they like most and what they share the most. In this way, you will increase the virality of the content you share. You can also boost your Facebook page by using cheap panel like justanotherpanel.
It is important to vary the type of publications you make on your Facebook page, do not fall into the error of promoting your company continuously.
A great way to improve your page is through the publication of relevant videos for your business and your users. For example, if you have a hardware store, you could put a short video on how to remove stains from the wood effectively. This type of videos could be useful for your clients.
In addition, videos are one of the elements that most users share.
You can publish articles that are of interest to your users. Through the publications you make and the metrics Facebook will provide you, you will be able to see what kind of publications work best.
Share articles on this topic, and you will increase your reach. You can create articles of this type in your blog and then share them. However, it would not hurt to post links to interesting articles from other sources.
Conduct contests or draws
This type of strategy usually works very well. To have your users involved, you can create contests or raffles in which to participate have to share a photo, leave a message, or “like” a publication. This can make the reach of your business page reach where you had never imagined.
With this type of strategy, you can reach tens of thousands of people, improving the exposure of your company.
Obviously, people love to win things. If you make draws, you can offer typical things at the time of the year in which you are at that moment.
With a small draw, you can increase your popularity within Facebook in a surprising way.
Reward your followers
All customers like to be rewarded for their loyalty. You can create special offers for them or discount coupons that are available only to those followers that “like” you on your company’s page.
Encourage customer participation
You can allow users to upload photos on the wall of your business page. This could even be part of a contest in which the best photograph wins something. Users do not want to be mere spectators; they want to participate and interact with the company.
Do not create complex messages
Users are not reading a physics book when they are on your business page. Use a clear and direct language. Do not beat around the bush and try to make the information you publish understandable to as many people as possible.