A virtual event platform is a platform that offers the full event experience. But it’s more than that. Virtual event systems combine features and capabilities that enable event planners to design dynamic, immersive attendee-centric experiences and include features like ticketing, interactive sponsor booths, and lead analytics. The most effective virtual event platforms offer several features that go well beyond those of video conferencing programs. Fundamentally, they’re made to encourage interaction and connection in a way that resembles a live event and feels natural and comfortable. Additionally, they are designed to increase the success of your virtual events by promoting improved brand perception, higher sit-through rates, and simpler conversions. This is the reason why people choose virtual event platforms for all their event planning.
Ways to choose the best virtual event platform?
- Tickets and registration: With the option to manage registrations and ticketing through your virtual event platform or with a supported connection, you can increase the number of people who sign up for your events and make more money from them.
- Brand personalization: Use visual representations of your business to keep participants’ minds on you during the event.
- Customization of features and functions: Create distinctive events by selecting interactive stages, booths, exhibitions, audience areas, and presenting methods overall.
- Engaging resources: To promote more natural dialogues among guests, include chat, surveys, Q&As, gamification, picture booths, feedback gathering, or a virtual lounge. You can even experiment with novel ideas like a Fluid Space to enable networking among your participants freely.
- Accessibility: Closed captioning, remote presentations, multi-language support, and other features make it possible to cut through obstacles and appeal to a wide range of customers. Streaming across several channels, multiple tracks, and a hybrid option. Your event should be able to be hybridized with your platform’s features, which should include the ability to organize conferences with many tracks and stream your event live to various platforms.
- Analysis of events: Data and reports, including information on ticket sales, attendance, engagement, interactions, and other factors, are useful for calculating ROI and locating warm leads.
- Integrations: Connect to your CRM, event management software, engagement tools, and other existing marketing platforms. In selecting a virtual event platform, the features that are offered are quite important. That’s just a part of the puzzle, though. Discover the ideal platform for your events by using these steps.
Benefits of virtual event platforms:
- Networking: Many events revolve around networking. It’s about making it easy for people to interact and develop deep connections. Attendees are motivated and given the opportunity to network with engaging virtual environments such as virtual lounges, breakout rooms, and fluid spaces.
- Engaging components: You’ve created a stage and event that promotes interaction when you allow a virtual audience to raise their hands to join the stage, make real-time comments about what they’re watching, or take part in a Q&A session, surveys, and enjoyable activities like selfie booths.
- Usability: A leading virtual event platform not only promotes interaction but also allows for customization and ease of use. Making the event production process flow smoothly makes the process of pre-event preparation and post-event follow-up easier. Additionally, it needs to be welcoming for the visitors. Attendees should have no trouble entering the event, moving between tracks, and navigating virtual areas.
- Privacy: The last factor to take into account when selecting a virtual event platform is privacy. Attendees rely on you to uphold the data security and compliance requirements of any organized event. The top virtual event platforms follow best practices for infrastructure, systems availability, data security, and data protection.
The majority of virtual event platforms provide merely interfaces for viewers to interact with one another and consume live content. Most of us have now experienced watching coworkers or group members converse awkwardly during video meetings. And we are aware of how monotonous it might be. Even worse, you’ve experienced the annoyance of frozen screens, latency, or audio problems. Imagine a virtual environment with ambiance now. A warm, friendly, vibrant, and colorful world that encourages a sense of community. Through various means, networking with other attendees is simple. There are numerous virtual locations, each serving a particular purpose, and navigating between them is simple.
Numerous elements on virtual event platforms assist with event planning and execution. Some are intended to keep people interested, while others also enable you to plan and monitor the performance of your event. Any virtual event platform, in our opinion, must have the capacity to construct unique and worthwhile experiences for your stakeholders, including participants and sponsors. Attendees at effective virtual events depart with a sense of excitement, motivation, and connection to your brand. They turn your virtual events into engines that grow your company. Thus there are several advantages associated with virtual event platforms. This is the main reason why so many people now choose these platforms for the celebration of special moments. The most effective virtual event platforms maintain audience interest. In other words, folks won’t be readily drawn away from participating in the event.
