The popularity of online sports betting and casino gaming in recent years has been incredible – and largely down to the change in laws and restrictions across many states in the US. The gambling industry is still adapting and attempting to make the most of the changes – and sportsbooks such as Xbet have turned to mobile apps to capitalize on the trend.
Not all states still allow online betting or gaming – or might not permit the use of mobile apps – but things are definitely changing. The situation in other parts of the world suggests that mobile apps will be the way forward for sports betting and casino gaming. But why is that? And is a combined app the best way to go?
User Experience
It is interesting to see how the US reacts to the rise in the popularity of betting and casino apps. It has caught up with other regions and gone through the stages of online and app betting quicker than others where gambling was not illegal in vast areas in the first place.
Now the US has largely caught up with the rest of the world, it is recognizing that mobile apps generally offer the best user experience when it comes to betting on sports or playing online casinos. The immediacy and intuitiveness of betting apps suggest that this is the way the industry is heading.
Convenience
There is a good reason why mobile phones have become ubiquitous across the world. Landlines are hardly used by great swathes of the population now, as our lives are played out on a highly evolved computer that we can all operate in the palms of our hands.
As much as online betting sites are relatively new, even in regions where it was legal, customers will still tend to use a mobile app when they want to place a bet. Using the mobile version of a site will be tolerated, but people will usually head for a downloadable and optimized app for ease as well as experience.
One-Stop-Shop
If we are accepting that mobile phone use – and apps – is the preferred way of betting these days, then we should also recognize that betting operators tend to prefer to package their products in one place. Many sportsbooks also offer casino gaming – and they can usually be found on the one app.
The convenience argument is pretty obvious here. But there are some firms that separate sports betting, casino, poker, and other games into their own apps. Not having to switch apps is an obvious advantage for the ‘all-in-one-place’ app and it will probably not use up so much of your phone’s memory either.
Figure 2 Sports betting has become big business
More Bonuses
Even if you are completely new to online sports betting or casino gaming, you will not have failed to notice that offers and promotions are a major part of the sportsbook arsenal when it comes to attracting new customers. Most will offer a welcome bonus – and the offers don’t stop there.
To get more people to download their betting and casino apps, sportsbooks have sometimes also offered app-exclusive bonuses for users. This is a great way to get even more just for signing up and is yet another benefit of downloading your chosen sportsbook’s mobile app.
Future Developments
Mobile apps seem to be the future of just about any area of business that relies on technology for at least some of its business. So it makes sense that any new developments in the way online betting is sold to its customer account holders will come via mobile apps.
It is not as if non-app users will be left behind. They are still paying customers, after all. But as this area of sports betting becomes the default, it is where most of the concentration will go when it comes to improving customer service.
