A process of package designing such as wrappers, boxes, containers, or any type of covering that brands use nowadays to market their product is called product packaging.
The first thing you need to know about product packaging is that it plays a vital role in marketing and branding. It is one of the major factors that drive a product to success or failure, which is why you should not overlook its significance.
Packaging offers protection to all kinds of products, durable or non-durable. However, they are effective promotional tools because most customers tend to assess the quality of products through their packaging. Many brands have benefited from the way they package their products. For instance, Colgate toothpaste packaging has played a considerable role in its marketing and branding.
The packaging is a silent salesman.
Several factors influence how buyers perceive the brand. The packaging and design you choose are definitely one of them.
The type of packaging defines how your product will be presented to the general public for consumption. Believe it or not, you have to tie it to your customers’ perception. It sets the stage and tells your story for you. But that’s not where it ends. It basically represents your entire organization, your values, and company culture.
You can impress your customers with your product packaging. One wrong move can be too much for your company. Just like company websites, even packaging of your product is a visual representation of a brand. It is highly recommended to ensure the packaging appeals to the target audience. If you play your cards right, you are likely to sell more products than you initially aimed for, and this makes product packaging your company’s vital asset.
What Do You Need To Know About Product Packaging?
The process involves a lot of brainstorming, market analysis, and research. When designing, you have to think about the shape, bag vs. box, size, visuals, colors, wrapping, and so on. The first thing you need to do is research; without it, you won’t be able to get anywhere.
Here are four things you need to consider before package designing
Who is your target audience?
You need to find out who your audience is and what exactly do they want from you. Your product must meet customers’ demands as well as expectations. If you know the basics, it will be easier for you to move forward and design a product packaging that attracts customers and boost your sales.
To simply state, men won’t go for a shaving cream that is packed in a pink box with a floral pattern on it. Yes, that’s what we are talking about.
What connotations do you aim to invoke?
It matters a lot what you wish people to think when they first see your product. You will have to think from a customer’s perspective. Let’s take an example, rustic or green packages work better for organic products, just like blue packaging works best for men’s shaving cream or aftershave lotions.
Your Existing Visual Branding
If you already have a page or website, it is best to work with the already existing theme or color scheme that you have been using for visually representing your brand.
You should see what your competitors are doing. It helps you get a general idea of market trends and consumer demand. You have to focus on creating a design that helps you stand out. For a brand, it is vital to understand what customers want from you because if you fail to meet their requirements, even if it is product packaging, you are taking a huge risk.
Where to get your product packages designed?
Mitchel-Lincoln Packaging is here to help you with your product packaging. We are the most reliable and well-known manufacturer located in Ville St-Laurent, Drummondville, and Vaudreuil.
Just give us a call and let us know about your requirements. Our professional staff will do the job for you. We will get you just the required number and size of boxes that you need for your goods.
Moreover, the real-time tracking system enables us to manage deliveries and monitor the performance of our equipment and staff. The good news is that we have partnered with several third party careers to cater to our loyal customers.