At first glance, web application monitoring and web performance management seem like pretty simple concepts. The idea is that the more information you can collect efficiently and effectively, the more you can use that data to make informed decisions about the future growth of your organization.

However, as the digital world has evolved, and big data has begun to pervade dozens of different business types, the number of possible monitoring methods has grown. These days, you can try everything from real-user analysis to Pingdom synthetic transaction monitoring to find out how well an application or system works. Today, we’re going to be getting to the bottom of synthetic monitoring, and what it could mean to your business.

Understanding Synthetic Transaction Monitoring

To know how this kind of evaluation works, you need to understand that web performance evaluations are often broken down into two categories: passive and active. While passive examinations look at the real-world historical performance of things like site hits, requests for data, and transactions, active solutions work slightly differently.

Active monitoring requires you to use a more experimental method, using algorithms to predict future network behavior based on what you know about your system’s performance in the past.

STM, or Synthetic transaction monitoring, is a kind of passive strategy that is done by deploying various behavioral scripts in a web browser. The application you use will simulate the path of a real-live consumer and the movements that they make through your website.

This kind of process is particularly important for eCommerce management and other business service solutions. Synthetic tests are usually scripted in advance, then uploaded into the cloud.

Why Companies Need Synthetic Monitoring

With STM, you can use the information in your logs in a number of valuable and actionable ways. For instance, if you’re planning on launching a new application into your chosen market, then you’ll want to see how real users are likely to interact with that new product.

Using behavioral scripts, you can simulate a set of actions that ensure you’re going to reach your goals. Additionally, you can simulate what’s going to happen even if you’re just introducing your app to new geography, or a different set of customers.

With the right plan, it’s possible to find issues before your customers do, so you can get ahead of any issues and protect your reputation. This is crucial in a world where you can make or break your chances of success with one bad interaction. #

Jumping into your testing strategy with some STM technology means that you can access direct feedback on performance and availability issues, before finding and solving the root cause of the problem.

You might even decide to use the same strategy to test how well your system will work with third-party features like customer review systems, web analytics, and social networking add-ons. If you plan on adding more features to your app in the future, this kind of feedback is a must-have. Clearly, while there are many methods of monitoring out there, STM is always going to be a great option for many business owners.