Waiting until the third date to stay the night might have been the golden rule of yesteryear, but such decisions in 2020 come with the full weight of the law, not to mention the risk of a throat and nasal swab every time you swipe right. So, what does this mean for the dating apps burning a hole in our pockets, given that dating app developers design for connection and closeness? Let’s look to see what the data tells us about dating apps and whether these highlights and drawbacks still translate in the reign of Covid19.
Ultimately, most are satisfied with the online dating experience
Although Covid-19 has stopped or added a layer of complexity to singles meeting one another, there is a resounding satisfaction with the online dating experience. According to a study from Dreamwalk, 75% of women enjoy using the app and 19% of that population would prefer to use an app to find a partner. Not surprisingly, 83% of men also enjoy the app experience and 43% would prefer to meet through the app.
With millions of accounts signed up to Tinder, Hinge, Plenty of Fish, and Bumble – these users are not going to disband if they are enjoying the platform and looking to connect with others. It will be interesting to see if the lack of contact and subsequent prolonged conversation will simply prove to be a longer vetting process for potential matches, with users pivoting their use of the app to be communication-based as opposed to facilitating dates.
Personal security isn’t currently a major factor
The same study highlighted the fact that 40% of dating app users named personal security as one of the biggest issues and reasons that women and men were apprehensive about using dating apps. If these personal security issues have previously precluded users from interacting on the app more frequently and authentically, this apprehension might be suspended due to Covid19 actually prohibiting such contact, resulting in more time communicating from the safety of ones home. Additionally, those who are yet to dip their toe into the dating app game might find this the time to start, with no commitment to meet up necessarily required in this social climate.
Based on the findings of the survey, Dreamwalk concludes that if the next dating app developer approaches these security factors head-on, they might see greater uptake. This can be achieved with a deeper ‘know your customer’ focus, potentially incorporating police checks and other authentication processes that can weed out the wrong users.
Will we see more or less boring conversations?
If online dating has meant a barrage of boring conversations for you, know that you are not alone. 46% of dating app users say this is another big issue that detracts from the experience, which is harder to police and rectify. If a global pandemic cannot spice up the conversation there might not be hope for singles, although newer dating apps are working to try new things to stimulate conversation.
For example, Bumble requires women to initiate the conversation and a chat cannot start until this happens. This brings a point of difference to the dating app experience, and Dreamwalk has suggested that communication flow is an area that future app developers should start with. Ice breaker features could go a long way in establishing a rapport between users and bringing some intrigue to lockdown.
Dating apps are always going to be part of the dating scene, and if app developers can tweak their offering to meet the needs of their users during Covid19 and beyond, then these dating apps may be responsible for even more connections.