We all live in an ever-changing world. And if there is anything that we can take out of the current global health pandemic is that things can never be the same. Only a couple of weeks back, the economy of the entire world was in good condition. Businesses were flourishing, and it was easier than ever to use traditional marketing techniques and get successful business out of it. But within just a few weeks, thousands of companies have gone under tremendous losses, and the rest are struggling to keep their businesses afloat.
If you are in a similar condition, then it goes without saying that you must be looking for all possible methods that can help you prosper in such difficult times. And one such technique or method that you can use is digital marketing. With the help of digital marketing, you won’t just be able to keep your business afloat in the times of the COVID 19 pandemic, but you would also be able to generate more profit. And to further make your life easier, we’ll be discussing what digital marketing is and the benefits that one can get by employing digital marketing for manufacturing companies.
What is Digital Marketing?
According to experts, digital marketing or internet marketing is a component of marketing. This component utilizes the help of the internet and various other online-based digital technologies to promote a range of different products and services. Digital marketing can be categorized into two different types. These two types of digital marketing are mentioned below.
Inbound Digital Marketing
In the simplest terms, inbound digital marketing can be defined as a two-way communication that is solely focused on the needs of the customer. To employ inbound marketing tactics, an organization would require the explicit permission of the customers.
The goal of inbound digital marketing is to provide customers with relevant, personalized, and helpful content that fulfills their requirements. Some examples of inbound online marketing tactics include personalized emails, social media suggestions, webinars, and personalized advertisements.
Outbound Digital Marketing
Outbound digital marketing, on the other hand, consists of a one-way communication channel that is more focused on the organization and the products and services of the organization. The primary goal of outbound digital marketing is to spread the message of the organization as far and wide as possible.
Outbound digital marketing tactics are more focused on spreading the message of the organization to as many individuals as possible. Some examples of outbound digital marketing tactics include emails, social media advertisements, PPC advertisements, and Google Ads.
The Top 5 Benefits of Digital Marketing for Manufacturers
Digital marketing isn’t something that is very new to the professional world, yet there are still many organizations that fail to employ it and receive all the amazing benefits that come with it. Before we discuss the benefits of digital marketing for manufacturers, you need to understand why you should employ various digital marketing techniques.
The main reason behind that is that times have changed. And because of that, your potential customer base has shifted to an online mode. The digital platform won’t just get you a successful business from your locality or near your local address, but it enables you to reach millions of potential customers who are just a couple of clicks away. So, if you want to achieve greater success and reach more customers, then digital marketing is the way to go. There are many other benefits that you can receive because of digital marketing, and some of those benefits are mentioned below.
In the manufacturing industry, it is not just important for you to have expertise in your field, but you also need to have a certain sense of credibility to your organization’s name. This can only be done if you are able to demonstrate the fact that you do know about the niche in which your organization is claiming to have expertise.
With the help of digital marketing platforms like blogs and how-to tutorials, an organization can easily achieve this and emerge as a strong leader within that domain.
Increasing Total Lead Conversions
If an organization just establishes initial contact with its potential customers and fails to follow up on them, then it’s rather obvious that the organization would fail to turn those potential customers into successful business leads. Hence, it is vital to ensure constant contact. And this can be done with the help of digital marketing strategies such as email marketing and marketing automation. According to various sources, this strategy can increase the lead conversion up to a whopping 77%!
Getting Repeated Business from Existing Customers
There are pretty good chances that you must have heard that returning customers are the backbone of any manufacturing organization. And this statement is actually very true. This is simply because of the fact that it is financially easier and cheaper for an organization to retain a customer rather than onboard a new one. Your existing customers would also be familiar with the kind of quality of products your organization provides and the way that other important business matters are handled within the organization.
Keeping this in mind, you need to set aside resources and have a marketing budget to retain your existing customers. This will also help in building customer loyalty and will also increase the chances of your organization getting recommended to other potential customers.
Establishing and Spreading Brand Awareness
One of the biggest benefits of digital marketing is that it can help an organization in building a brand identity and spreading awareness. To accomplish this task various digital marketing campaigns can be launched on different digital platforms like Facebook, Instagram, Twitter, YouTube, using SEO strategies, creating shareable viral content online, and taking advantage of email marketing opportunities. One thing you need to remember is that the greater your brand awareness, the easier it will be for you to get prospective customers.
Demonstrating the Skills
When it comes to the manufacturing industry, then it is not always possible for organizations to exactly demonstrate their skills in creating their products and services. But with the help of various digital platforms, this task has been made a little easier.
For example, if a manufacturing organization specializes in creating woodwork, then that organization can demonstrate its skills by putting up live videos, sessions, or simply a ‘behind the scene’ video of what goes on while creating any piece of woodwork.
Having the right digital marketing strategy can help you in taking your business to greater heights, even in such turbulent times. This is why you need to buckle up and employ digital marketing strategies to see better results than ever in your business!
Author Bio: Srikanth is Operations Head at Fractional CMO and his main area of interest is marketing automation.