You’ve got a company, but do you have a brand? Read on for branding ideas that’ll get your company noticed!
Your brand isn’t getting in front of enough eyes, full stop. There’s not a small to medium-sized business around that’s doing enough branding. You’re probably trying to build a business when you need to build a brand.
But just because you want to build a brand doesn’t mean you’ll wake up one day with a thriving brand presence. Building a brand takes time, money, and effort. You don’t just need ideas, but ideas that get you noticed.
That’s why today we’re bringing you four effective branding ideas that’ll get you noticed. Let’s get started.
Branding Ideas Basics: Content, Content, Content
Content is king, and the internet is the court. Consumers today want to consume more than just your product. People are looking for shareable content that helps them solve problems or entertains them.
When a brand posts something that goes viral, millions of people see that brand and associate the content, and thus the brand, with positivity. And the only way for something to go viral? You need to create good content.
Try to answer questions people want more information about, like “What is CRM in marketing?”
Great content ideas include:
- Blog Posts
- Funny Pictures
- Video Content
Get creative with your content. The more memorable your content, (for good reasons!) the better.
Modern Social Media
Every business has a Facebook page, and you’re probably listed on Google. That’s all well and good, but kids these days aren’t much for the “old guard” social media. Even Twitter is sometimes decried for hosting poor-quality content.
All that new content needs to go somewhere, and that somewhere is spelled Instagram and Snapchat. Both services are content-centric, meaning they exist solely to share images and videos.
Try using Snapchat to give people a look into your brand’s day-to-day operations. Show consumers that your employees are just normal people. Relatability can help people start trusting your brand.
Speaking of trust…
Consistency and Causes
People care what brands stand for. They care what causes your brand supports and your brand’s values. Now more than ever you need to cultivate a brand image that shows people you’re socially, economically, and environmentally conscious.
That brand image needs to stay consistent through your demographics. People notice when your branding changes. Don’t tell different groups of consumers different stories.
If you stand for environmental justice, stand by your choice. Make sure your potential consumers know that your brand cares about the world. Brands with positive reputations can make a big name for themselves for their values as much as their products.
Get Some Merch
Last but not least on our list of branding ideas, merchandise makes a great way to organically spread brand awareness. People love stickers and have a tendency to put them on everything they own.
Consumers also love free stuff. Frees stickers, notepads, and more are low-cost ways to get your brand in front of more eyes.
Your Business in an Online World
Businesses today rely on the internet more than ever. It’s crucial that your business stays up-to-date on the latest happening from around the web, including branding ideas.
That’s where we want to help. We’re bringing you all the latest and greatest tech news and more from around the web. Make sure to let us know if there’s anything you’d like covered.