There are many tricks real estate agents have in their toolkits for selling homes. From serving snacks at open houses to signage and everything in between, there’s a lot you can do to drum up interest in a property.
One of the very best ways to attract interest to your brand and your properties is by building your own real estate app. You just have to make sure you design the right kind of app.
An app is only worth building if you create one that people actually want to use. Follow these tips and you can ensure you get every detail just right.
First, users should be required to sign in. It gives them the impression that your app is secure (which, hopefully, it is), but more importantly, it provides you with valuable information.
By asking users to sign in, you can gather information, like their first and last names. You also get access to their email addresses, which can help you build your email list. That’s important because an email list is something you can tap into anytime you are promoting a property.
If you want to take things one step further, provide users with the ability to customize a profile. In the world of real estate apps, personalized profiles can be especially useful. They can enable users to personalize real estate searches to their unique needs.
The very best apps are intuitive, but that doesn’t mean users will know everything your app can do right out of the gate. It’s a good idea to design a walk-through that enables them to see exactly what your app can do.
Your walk-through should share every feature that is available, navigation patterns, and tips for searching. It’s a great way to prevent frustration down the road because it shows users exactly how to use your app to its fullest potential.
Easy Search and Filter Capabilities
Your app will likely have many features, but the one that users will want to use the most is the search bar. After all, it’s the best way for them to find the perfect home!
A basic search is a good place to start, but homeowners are looking for a wide variety of details when looking for a new property. A simple search that only accounts for location and number of bedrooms isn’t enough.
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Take a cue from Google and complexify your filter capabilities. Give users the ability to narrow down the search to even the smallest detail. That includes allowing them to search by features that include:
- Location of properties
- Price range
- Types of property, like a condo or single family home
- Listing types, like resale or new construction
- The year the houses were built
- The size of the lots
- The range of acceptable square footage
- Extras, like a pool or balcony
- Neighborhood details, like local schools
- Crime data
The Right Details in Every Listing
The more detailed you can be with each listing, the better. That means including information for every search possibility, but it’s also a good idea to include more.
When writing a home listing on your app, you should be as detailed as possible. For example, list what the countertops and flooring are made of. In the kitchen, that means mentioning that the countertop is made of granite and the floors are made of Brazilian walnut.
Highlight new improvements, mention neighborhood hot spots, and anything that makes the home unique, like an outdoor stone pizza oven. The more detailed and comprehensive the description, the better.
Make It Easy to Get in Touch
All your hard work will be for nothing if users don’t get in touch with you. Make it easy and you’ll be more likely to hear from potential clients.
Provide easy links to call and email at the top and bottom of each description. A contact tab can make sure you don’t miss anyone.
Don’t forget about CTAs! There are many ways to make your CTAs stand out, but they should be sprinkled throughout your app, even if they aren’t flamboyant. Ask users to get in touch to tour homes at the end of each description or direct users to an open house to meet you.
Creating a mobile app can be a boon to your real estate business, as long as you design the perfect app. If you take plenty of time on these details, you’ll design an app that people actually want to use, which means more sold homes!