Running a successful eCommerce business requires more than the ability to stock high-quality products to an audience in need. In order to keep your eCommerce business profitable and expanding, a proper content marketing strategy is a must. Developing the right content marketing strategy can drastically help with maximizing your online reach as you develop your presence and brand. With the right content marketing strategy, solidify your company’s name in any market or industry, even those which are highly saturated and competitive.
Define Your Target Audience
The first step to creating an effective content marketing strategy is to simply define the target audience and demographic you want to reach. Understanding your core target audience is essential to crafting content that is relevant and extremely useful to those who may view the content or see your updates.
Consider the age range, gender, location, and even specific interests of the prospective customers and users you want to reach. What type of lifestyles do they lead? Are they interested in guides and tutorials, or do they prefer video content over written words? Which social media platforms are most popular among the audience you want to reach? Is it best to send emails, social media updates, or even text messages to those who currently follow your business and brand? Having a complete understanding of your target audience is imperative to begin creating content that is most likely to resonate and grab the attention of prospective customers and online visitors.
Create a Content Calendar
Having a content and publishing calendar is extremely important for any business or brand, especially when you are running your own eCommerce store. Restocking new inventory, sharing updates about new releases, and promoting upcoming content or products is a way to drastically expand your online reach while generating buzz and interest in your brand. Without a content calendar, it can become extremely difficult and overwhelming to manually keep track of your latest updates and the type of content or information you have already shared with your users and eager followers.
Using a content calendar is a way to dedicate posting time for each type of article or content you intend to share. Keep track of informative pieces, graphics, and even instructional videos you have already shared or used in the past. A content calendar is vital for growing eCommerce brands, as it becomes extremely tedious and challenging to keep up with manually monitoring and tracking each new update you share over time on multiple social media platforms.
Provide Unique, In-Depth, Informative Content
One of the best ways to truly stand out with your eCommerce business and brand in highly competitive industries is to provide unique, in-depth, and informative content for your users and dedicated followers. Content that has been rehashed and reposted thousands of time is less likely to grab the attention of a new user or an individual who has a genuine interest in learning more about your eCommerce brand and what you have to offer.
Develop content that is difficult to find elsewhere online. Use a voice of authority to showcase facts and information, helping to build trust between yourself and your online visitors. Dive deep into topics that are extremely intense or demanding for those who are new to your target market, showing your true dedication to your craft and the industry you represent. The more unique and informative your content is, the easier it is to keep users coming back for more while simultaneously sharing and spreading the word about your website, blog, or eCommerce storefront.
Use Relevant eCommerce Extensions for Your Target Audience
If you are currently using Magento for your eCommerce store, consider searching for a Magento extension to drive additional traffic to your products and to keep visitors coming back for more. By searching for a Magento extension using the Mageworx store review all of your options and compare extensions along with themes and plugins that are right for you and the audience you want to reach. Using additional extensions or plugins is a great way to integrate social media with your eCommerce store while also providing you with additional analytics and data reports from your online visitors.
A/B testing using social media platforms such as Facebook is extremely valuable, especially when you are interested in learning more about your target audience and demographics. Use A/B testing to launch multiple content marketing ads via social media using different headers, CTAs (calls-to-action), and even varying graphics or photos. A/B testing is extremely beneficial to learn how your audience browses the internet and discovers new content, even when they are doing so from advertisements or sponsored posts.
Track and Monitor Results
Track and monitor the results of each new piece of content you share to your official eCommerce storefront, within your email newsletter, and even on your shop’s social media pages. Use tools such as Facebook Ads as well as Google Analytics to monitor and track all of your content campaigns and the results you receive. Learn more about which keywords, headlines, and types of imagery your users respond best to for future digital marketing campaigns.
Understanding the importance of a well-developed content strategy is extremely important when running an eCommerce shop and business of your own. With a proper content strategy in place, reach your intended audience, establish your authority, and create a professional online presence for the future success of your eCommerce brand.