The B2B sales landscape is always moving. Today in this highly digital age, companies must use such effective communication strategies to participants quickly. The go-to B2B communication channel for the past forty years is email, but it’s not working so well anymore — overflowing inboxes and low open rates. SMS text services are now a powerful tool that you can use to change the way you do B2B sales.

In this article, I delve into the major differences between SMS text services vs email for B2B sales, and how instant messaging has become king of the world in today’s fast-paced world. With this, we will see the benefits of SMS, the limitations of email, and how Justcall.io, a leader cloud-based communication platform, makes it easy for businesses to use SMS for B2B sales success.

B2B Sales with Instant Messaging

Today customers are expecting immediate replies and personal experiences. The need is perfectly met by SMS text service with open rates at or beyond 98% (most of the time near instant). If you’ve ever tried to send a sales pitch, an appointment reminder, or any other vital message to someone, it probably took days for the email to be read and even longer for it to carry any weight. It immediately shows in faster response times, deeper engagement, and more closed deals.

Why SMS Wins in B2B Sales

Let’s delve into the specific advantages that make SMS text services a game-changer for B2B sales:

  • High Open Rates: We’ve mentioned earlier that the open rate of SMS is close to unmatched at a whopping 98%, whereas email has a 25% average. In other words, your message has a much larger likelihood of being seen by the person you’re trying to reach.
  • Direct Communication: When compared with SMS, email reaches a prospect at a personal time that’s convenient for them, and they’re likely to have access to their device almost all year round. Your message gets noticed from the clutter and gets instant attention.
  • Quick Response Times: Text messages get better responses than emails do. It helps in faster communication so you can pass on building a rapport and further the query answer.
  • Conversational Feel: Text messaging makes it easier to get rid of the barriers and make interactions seem more personal.
  • Convenience and Efficiency: SMS permits quick and painless communication. It’s easy for prospects to respond on the go without having to get on a computer or deal with a complicated email interface.
  • Improved Lead Qualification: One thing I love about SMS is that you can ask quick and quick qualifying questions, and find out if there is interest level much faster than with email. By cutting off the time it takes to work with bad leads and spending your time with high-potential ones, you get to save valuable time.
  • Increased Engagement: SMS’s interactive nature enables two-way communication which leads to higher engagement and also a positive customer experience.

B2B Sales marketing email limitations

While email has its place, its limitations become evident when compared to SMS text services for B2B sales:

  • Low Open Rates: In B2B marketing, the average email open rate is about 25% which translates to most of the messages you send never being seen!
  • Inboxes Overflow: Every day inboxes are filled and important email messages are lost in the clutter.
  • Delayed Responses: Response time for email can be slow, affecting your ability to communicate and gather your cash flow.
  • Lack of Personalization: Traditional email marketing tends to be impersonal and more often results in less engagement.
  • Spam Filters: Top: Your emails will likely land in inboxes that are spam folders and thus unable to be seen.

The Power of SMS by Justcall.io for B2B Sales

A rich cloud-based communication platform, justcall.io helps businesses make use of the power of SMS text services to market their B2B sales. Here’s how Justcall.io simplifies and streamlines the process:

  • Unified Platform: Give your team one place to manage all your communication channels (SMS, calls, emails) on a single, user-friendly dashboard.
  • Bulk SMS Marketing: Get a targeted SMS campaign in front of hundreds of prospects at an affordable cost.
  • Two-Way Messaging: Gain real-time conversations with prospects and leads by SMS, to strengthen relationships.
  • Advanced Analytics: Monitor your SMS campaign record the effectiveness, and then optimize your strategy.
  • Integrations: Connect your CRM along with other business apps to Justcall.io to connect the dots in workflows and manage data more efficiently.

Conclusion:

SMS text services are gaining power in today’s world focusing on B2B sales. Considering the best open rates, direct communication, and quick response time, SMS marketing is way ahead of traditional email marketing. Justcall.io can serve the business well by bringing SMS communication to streamline, improve lead qualification, and drive more sales. Text service via sms is no longer a nice to have for B2B sales, it’s more of a demand if you need to be competitive in today’s rapid business environment. B2B sales are mobile, and SMS is blazing the way.