In contrast to the traditional marketing and advertising tactics like television ads, social media delivers a platform for businesses to use video content as a personalized opportunity to attract and engage an audience. Other video tactics are too direct. A well-curated social media video, meanwhile, allows the user to form their interests independently.
Businesses have understood the dire need for having a presence on social media. However, simply showing up will not get you too far. You need a well-structured social media campaign, and at its center should be a sound video strategy. Facebook, Instagram, and LinkedIn—no matter the channel—videos have proven an asset that enhances engagement and helps brands achieve various goals. The question that lies, though, is — are you using videos in your social media pursuits?
We plan to expand your knowledge on the importance of social media videos through this article. We also explore their impact on your business. Want to grow? Read on.
Increased Sales
Local organization or an e-commerce website with products delivered across the globe, there is a space for every category of business to integrate social media videos into their business goals. As a local Bake Shop, you can attract the local audience with engaging videos of your baking tricks that make your cakes the best in the town. On the other hand, as an e-commerce clothing brand, a sharply put-together video using the right video editor can entice traffic to your website. These are just a couple of examples of the many ways you can employ social media videos to convert eyeballs into qualified leads.
No, you don’t need to go into the depths and turn your videos into feature-length films. Embrace your audience. Have a clear goal you want to achieve with your videos and be persistent. Create short and impactful videos that drive quick calls to action than prolonged edits that go nowhere. Compile a few images with suitable background music and wallah! You have your first video ready to go.
The best part about using social media in your videos is it’s always reusable. If you plan out your videos, you can use a good video maker to turn a five-minute video into shorter two-minute ones for various Facebook, Instagram, and Reels formats. The possibility is endless. The process also assures that you don’t miss out on a potential lead. In other words, an enhanced chance of a sale.
Search Engine Optimization via Videos
Google receives billions of search queries each day. Its search engine algorithm is by far one of the most intelligent and enhanced ones out there. So, it’s pointless to say how even a fraction of Google’s direct traffic coming to your website can benefit your entire business. Search engine optimization is not restricted to written content. Google understands for a query like “how to wear a tie?,” you would prefer a video rather than images from an article. So, it continuously broadcasts it on the top of its SERP or Search Engine Results Page. With an SEO-optimized video, you can be the one on top of the SERP.
Having your video on top of the search engine means a greater probability of click and better attraction. Remember, this is not an advertisement that you are paying for. But organic reach that you garner.
Built Loyalty and a Community
Social media is a powerful tool. It can help businesses discover new markers and build a loyal customer base with people who believe in your goals. Social or business, every goal is best portrayed with a video. If people like your videos, they share them with others and more people. In this manner, you get to build a community around your social media presence. People who come back on your social media page to watch your videos are many times more likely to shop for a product you sell than those who don’t.
No business would not want to be closer to their customers, leads, and prospects. With consistent and relevant social media videos, you can achieve this feat.
Educate and Trend with Videos
When was the last time you saw an image trending? Well, compare that to the many Reels and videos that trend each day. Now, think — how can you join the trend faster? Image or video? Using social media videos, you can follow the trends and devise your trend versions. It allows you to reach out to new crowds. It also enables your existing social media followers to know that you, too, are trendy. Trending songs and videos also allow you to be creative and generate curiosity among your audience. Who doesn’t want that?
Apart from the trends, there is also the education bit that you can do with videos. Do you want your local audience to know about your delicious gluten-free cakes? How do you do that? Video! The more ways you educate your audience via a video, the more types of them you attract. Have a funny video, have an informational video, a short, quirky one? Why not?
It’s time to review your quarterly social media calendar and recalibrate. Think about all the content ideas you have had and if they can also be in a video format? If you are a blogger, use your blog content as a transcript for a social media video. Embed your video into your blog. Every video content missed is a missed opportunity. Do you want to miss opportunities?
Creating videos is not an impossible task. Don’t think about the complex software that requires a resume of experience to shoot and edit videos. Try coming up with relevant ideas that your audience will relate to. Record them in a clean and organized manner. Use the right tools and upload them timely. Not from the get-go, but very soon, you will begin to witness traffic and online growth, a percentage of which will convert into leads and sales.
