With the dawn of the digital age, it is important for the business of all scales and types to have a digital presence. By having a digital presence, it is implied that businesses, whether new or existing need themselves to get registered online as a business and establish a website. Along with that, they need to maintain social media profiles as well.
Since many of the customers of the digital age use search engines to look up solutions, any business website that shows up in search results as a response to their query will benefit from it one way or the other. They may gain a potential customer by captivating their attention through their website’s content and giving out details of delivery, returns, etc.
Benefits of Having an Online Presence
Having emphasized the importance and highlighting the pros and cons of it, it is needless to say that businesses who do not go online in this era of technology lag far behind than those who already have. Establishing an online presence does a great job of getting your name out there, luring people to your website, engaging with your content which must include the products, services, and deals you offer and converting these into sales. Another good example of the benefits of having an online presence would be a restaurant people could order food online form and get it delivered to their homes. Thus, an online presence is crucial to a business’s survival in these times.
The Need for Digital Marketing
The question which remains here is that once the businesses have established an online presence and made a colorful website, what keeps their business running? What keeps their customers rolling in? The answer is simply as long as your business keeps securing a spot on the first 3 search results pages in any web browser, your customers will keep coming back to you. Though your service matters too but this is an established fact that many people do not go beyond the first 3 pages of search results and settle for one or options usually listed on the first page.
In order to get your business in the top search results, there are two options. Either you pay and put up an ad for your business especially in Google Search engine or you secure the spot organically through hard work and your website’s quality content and good performance. Both of these options fall under the domain of digital marketing.
In order to improve the website’s quality and performance organically, you will first need to assess its current performance which is measured by a number of factors. These include engaging content, number of visitors, time spent per visitor, number of clicks and with drawl rate, etc. However, all these parameters can be improved and your website can easily be brought to the top with the help of digital marketing agencies.
Digital marketing agencies such as www.seovancouver.ca offer a variety of digital marketing services that help their clients get their businesses registered online with Google. After that, they asses the currently existing websites’ performance and hence, suggest changes to help businesses achieve their goals accordingly. This process includes services like Search Engine Optimization (SEO) which is of two types: the local SEO and the global one. The local SEO works for companies and businesses that operate at a local level such as your cake shop while the other one caters to companies that have larger business scales and deal with customers across the world.
Other than SEO, digital marketing services include but are not limited to Pay Per Click (PPC) Advertising, Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing and Content Marketing. All of these are carried out with the development and creation of engaging and customer retaining online scheduled content which is in line with the business’s goals and vision.